The Dos And Don’ts Of Elevator Advertising

Elevator advertising offers a unique opportunity to connect with a captive audience in a confined space, but it requires careful consideration to ensure effectiveness and respect for viewers’ experiences. Here, we explore the dos and don’ts of elevator advertising to help brands steer this medium with tact and effectiveness.


Keep messages concise: Do convey your message concisely and clearly. Elevator rides are brief, so your ad should communicate its key points quickly and effectively to capture viewers’ attention.

Use eye-catching visuals: Do utilize eye-catching visuals to grab viewers’ attention among the chaos of an elevator ride. Bold colors, striking imagery, and animations can help your ad stand out.

Provide value: Do provide value to viewers by offering useful information, entertainment, or incentives. Whether it’s a special offer, helpful tips, or engaging content, ensure your ad adds value to viewers’ elevator experience.

Tailor messaging to audience: Do tailor your messaging to resonate with the specific audience demographic likely to encounter your ad. Consider factors such as location, building type, and time of day to ensure relevance and effectiveness.

Incorporate calls to action: Do include clear calls to action that quick viewers to take the next step, whether it’s visiting your website, making a purchase, or following your brand on social media. Encourage engagement and interaction with your ad.


Overwhelm with information: Don’t overwhelm viewers with too much information or cluttered visuals. Keep your ad simple, focused, and easy to digest to avoid cognitive overload.

Disruptive audio: Don’t include loud or disruptive audio in your elevator ad. Elevator rides are typically quiet environments, so audio that is too loud or intrusive can be off-putting to passengers.

Neglect maintenance: Don’t neglect the maintenance of your elevator ad displays. Ensure that screens are clean, functional, and free of glitches to maintain a positive viewer experience.

Lack of contextual relevance: Don’t display ads that lack contextual relevance to the audience or environment. Ensure that your messaging aligns with the interests, needs, and preferences of viewers encountering your ad in the elevator.

Intrusive personalization: Don’t use intrusive personalization tactics that may make viewers uncomfortable or violate their privacy. Respect boundaries and use data responsibly to tailor ads in a non-invasive manner.