Companies think that trade fairs and exhibitions are overrated and a waste of money. But in reality, this marketing method can help businesses to boost their promotional efforts. This method can help businesses reach out to their target audience on a more personal level and increase their sales performance.
But in order to make trade shows work for you, you need to make sure that you are doing the right thing. If you have an upcoming exhibition that you will participate in, try to incorporate these tips to your strategy:
- Utilize your space
Picking the right spot for your trade show is important. You need to make sure that you get the prime location in the space, preferably the front ones and the first spot on the right. According to a marketing research, most shoppers always go right whenever they enter the store. Same goes for trade shows. But it is not enough that you get the right location, you need to ensure that they stay right there to fulfill a goal. Talk to experts in exhibition stand in Dubai to help you out in making this possible.
- Entice people
When you are trying to come people in your booth, you need to capture their attention and make them visit your visit. There are a lot of ways to do that. For one, you can incorporate interactive games to entice the people to come. You can also put a number of freebies and corporate gifts to get the attention of your target audience. Be creative in calling people’s attention as possible.
- Get the right people
Apart from having an effective booth design is not enough. The human factor also plays an important part in making your participation in trade show a success. Be sure to train your staff to handle customer inquiries and in making negotiations. You need to keep in mind that they will be your company’s frontliners and representative. Hence, they must represent the brand appropriately.
- Provide comfort to people
People at trade shows are always roaming around. At times, they just want a space where they can sit and relax. You can cater to this kind of audience by including comfort in your design. As simple as providing seats and water will get people coming to your booth.
- Less is more
Some business owners think that putting lots of things in their booth is a good thing. But it will just clutter the design and make it more confusing to the audience. Try to eliminate unnecessary elements to make sure that you space is clean.
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